I absolutely LOVE the work I do. That's because I work with people who are really good at what they do. Give them the right client and they will change their lives with their expertise and unique life experience! If you're here you're probably one of these clever people (even if you don't recognise it yet).

 

I've discovered my passion and talent is helping these brilliant people connect with the people who need them. In fact I help them tap into what makes them uniquely irresistible and attract a tribe of dream clients internationally so they can make an impact with their own online courses and high-end programs.

 

Oh and help them make a shit-load of money along the way :)

 

Like most of my clients, this journey has not been a straight line yet could not have prepared me better for what I do. Here's a quick  glimpse into my story...

Like a lot of entrepreneurs I've had numerous careers. I've massaged tourists on the beach on a bikini to pay the rent when I spent all my money partying. I've worked as a Registered Nurse for a decade from Geriatric Care to Intensive Care. I've worked for years as a university lecturer in nursing and discovered my love of mentoring and teaching.

I've headed up Community Research and Action projects for public health in rural communities and found I had a skill identifying different sub communities, help them work together to create their own "tribe identity" and lead change in their community.

Through each of these chapters, I was drawn to each person's unique story and how we all crave to find our own tribe. 

I also discovered my entrepreneurial spirit would always struggle against the beaurocraciesI worked in and I needed to start my own business.

(Give me a high five if your inner  entrepreneur needs freedom to fly too).

A Great Idea 20 Years Too Soon!

I launched my first business in 2000 when my children were aged 2 and 3 and I thought an online art gallery was the perfect way to combine my love of art and make a bucket of money with this emerging internet thing.

It would have been a great idea NOW. But I was 20 years too early. Websites had to be made with code so were expensive, very few people even thought of buying art online and I knew nothing about running a business. I was the classic Star Gazer but without a mentor to guide me.

Despite the odds, I built up one of the largest online galleries in the world. I also lost every cent we owned trying to make it work. Eventually I attended my first marketing conference and discovered the concept of selling knowledge as information products (ebooks back then).

Wow! I realised this was so much easier than selling one-off expensive paintings so quickly sold my art gallery and spent the next 12 months immersing myself in every conference and ebook I could on this new way to run a business.

It was at these internet Marketing conferences I found my purpose and the business that would change everything for me. Back in 2006 there were exceptionally few woman on stage and not many more visible online as online success stories. What if I could find these successful women and interview them? Was this a business that would work?

From my first business I knew the importance of deeply researching my target market and I knew exactly where to find them! Lined up at lunch time in the women's toilets at these conferences! I became known as "That women's toilet's woman" and spent month with an MP3 recorder interviewing women entrepreneurs. Eventually I knew their frustrations and dreams intimately and had absolute confidence my business would work. Plus I invested in mentors to help me (a big lesson from my first business).

I had progressed from Star Gazer to Star Blazer.