1. They are motivated to make a difference to the people they work with. This means they care.
2. They are focused on building their business and especially keen to create group programs and courses so they sell world-wide online (and free up their time from one-to-one).
3. They will laugh at my jokes :)
James Schramko put it perfectly when he exclaimed part way through our interview on Super Fast Business Podcast. "You're what I call a self-saucing pudding". Kinda weird but he explained it this way "..this is a podcaster's dream. I can tell you've got that background in doing podcast, before podcasts were a thing."